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The Net makes us beautiful

The Net makes us beautiful


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All Italians on the Wb are a bit narcissistic

We Italians are more beautiful in Network than in the real life come on Web is social network depopulate the white lies. One out of two Italian tarots in good faith profile to create a alter-ego virtual in the image and likeness of who he would like to be. But the desire to appear online makes us better even in everyday life. To say it is a research conducted by Redshift Research on behalf of Intel.

There are those who lose their charm a few extra pounds and who recovers the thick hair of the past, who one new youth and who a thousand lovers and adventures in the world. It is the magic of the Web, social networks and new ways of digital report. We rely on the virtual, we play on multimedia and on the power of words, and in a moment the game is done. Some small, harmless, white lie mixes with reality, some experiences lived with others only dreamed of or relived to art, and so the digital alter-ego really becomes what we would like to be, but which we are not yet and perhaps never will be.

The phenomenon is so widespread that, according to the research, one out of two Italians claims to have fake at least once online profile, even if only with small precautions, unaware or in good faith. Even as many as 53% of respondents, particularly among males, come to confess a surprising desire: they would like to resemble more the image of themselves that they tell every day online. It is no better in the rest of Europe - with the sole exception of Holland which shows a percentage halved to 27% - while in the Middle East and in particular in Egypt the value rises to 76%.

Among the reasons behind these frequent virtual facelifts, more or less incisive, the desire to capture the attention of friends and acquaintances wins in 55% of cases or, in 40%, the attempt to hide their insecurities, especially for the fair sex. For one out of two males, the main objective remains to be able to play a few more hooks when fishing new loves or relationships (the same applies to only one in three women). Finally, narcissism alone and the intent to please potential employers more have an important weight.

From the data of the Intel researcha curious paradox also emerges. The desire to appear and enrich their online profiles drives us to be better also in the real life. The first benefit? You generally keep track of all the good times and affections of your life with greater attention. In fact, 33% of the interviewees declared to shoot more pictures of oneself and one's family and, to a lesser extent, of doing more holidays. 31% of Italians also confess to being more curious and of read more, looking for ideas to share and comment on the Net; however, a lower percentage than in the rest of Europe, where the value settles at 42%, and much lower than that of countries recently swept by the winds of renewal such as in the Middle East, Egypt in the lead (71%).

Edited byMichele Ciceri



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