Abercrombie & Fitch, brand so loved by young people, it does nothing but make people talk about itself. The casual luxury brand has been stumbling on ethical and moral issues for years. If in 2010 the Safe Cosmetics group declared war on the brand Abercrombie & Fitch, today a slice of the English population does it. Let's see all the implications of the case.
The US brand has always been accused of discriminatory policies related to the hiring of staff, in particular of the famous half-naked models that have become an icon of the brand. In 2010 Abercrombie & Fitch returned to the eye of the storm following a search for Safe Cosmetics according to which the fragrance "Fierce"Would contain 11 chemical components not listed on the product label and capable of generating asthma and allergies.
In the 44 pages of the search for Safe Cosmetics All the perfume brands that contain chemical compounds not mentioned in the label were listed, without hesitation, and the possible negative consequences for the consumer were also mentioned in great detail.
The accusation facing Abercrombie & Fitch concerned the fact that the essence was sprayed several times a day in all stores, putting the health of shop assistants and consumers at risk. The open case of the Safe Cosmetics it was soon forgotten by consumers, but there are other ethical and moral implications that the British have no intention of forgetting!
LOOK PHOTOS OF THE ABERCROMBIE & FITCH MODELS
A few days ago, in London, a group of impeccably dressed protesters visited the Store of Abercrombie & Fitch to oppose the havoc set up by the brand. "It is a disgusting experience " Andy Pike told a reporter of the famous "The Guardian ". Andy Pike, a 47-year-old financial analyst, has not spoken highly of the brand but despite this it seems that he has decided to give his grandson an Abercrombie & Fitch sweatshirt.
In fact the Safe Cosmetics he was not all wrong! Have you ever walked into a Abercombie & Fitch? We visited the one in London: the air is saturated with perfume bordering on nausea and probably an asthmatic person would have great difficulty shopping in there. Also there is a very loud music, disco style and in addition the soft lights do not help, we even had difficulty with the choice of colors! These statements make us seem out of "target", perhaps a little too old for the brand but let's try to call an asthmatic nineteen year old an old man!
In London it showed up because of undressed models. Consumer rights groups have asked for more clarity in the labels of some products and… in a document la PETA cites Abercrombie & Fitch as a brand where to find alternatives cruelty free for a more ethical clothing. In short, this brand makes a sensation, on the one hand there is talk of more ethical clothing and on the other of little respect for consumers and customers.
LOOK THE PHOTOS OF THE ABERCROMBIE & FITCH MODELS
The truth that each fashionista he knows very well that fashion is a challenge to audacity; being trendy means trying new styles to express yourself and the brand Abercrombie & Fitch manages to represent you, why not buy its products? Maybe if you want to express your side more compassionate, as the PETA, before going to a store Abercrombie & Fitch get a flashlight to read the labels and make sure it's just denim or fabric organic cotton, without an added ounce of animal!